How it all began – from herbal formula to business
60 years ago, an enterprising young man named Choo Boon Hock obtained a herbal formula from his mother, Madam Ooi Kim Sow. At that time, Madam Ooi was a well-known and much trusted Chinese physician in Penang and everyone knew her as “Ka Chow Chim”.
The herbal formula had been passed down to Madam Ooi from her forefathers generations before, as she’d come from a long line of physicians in Anhui Fong Yang district of China. Using this precious formula given by his mother, Boon Hock decided to concoct a herbal oil to heal common ailments.
A trusted family remedy
Boon Hock began peddling this herbal remedy with his eldest son, Boo Teong. First they sold this herbal oil to their neighbours, friends and relatives. Soon, everyone was talking about this special oil and asking for more as the herbal oil was truly effective for healing everyday aches and pains.
The elder Choo decided to officially begin business in 1957 by producing the herbal concoction in small batches out of his humble home and selling this traditional liniment to Chinese medical halls in Penang and most of the northern states such as Kedah and Perlis.
In 1960, his business had prospered to the point where he could start his own shop on Beach Street (the shop still exists today, the road is now called Lebuh Pantai). The elder Choo named his shop Hong Yang Hoo Teow Yang Tong, so named after his mother and where the herbal formula came from.
Today, the shop has been renamed Hong Yang Hoo T.Y.T. Sdn Bhd. The business is now managed by the third Choo generation, namely Boon Hock’s grandchildren, Ghee and June.
The company today
Hong Yang Hoo T.Y.T. Sdn Bhd (TYT) is a household name as its herbal products have been trusted and used for 60 years by generations of Malaysians.
Besides its famous TYT Herbal Medicated Oil, the company also produces other herbal products such as medicine powder for babies, TYT Confinement Herbal Bath for mothers and TYT Herbal Foot Bath. All products are guaranteed 100% herbal based.
In 2003, the company took on a re-branding exercise. It changed its logo from Double Swords to TYT.
In 2006, its signature Herbal Medicated Oil, TYT Herbal Medicated Oil was awarded the HALAL certification by JAKIM Malaysia and received approval from the Ministry of Health, Malaysia. It is packed in hygienic High Density PE and PET plastic bottles for easy handling and convenience and available in 4 sizes (30ml, 50ml, 100ml and 50ml roll-on bottles).
TYT is set to grow bigger in the coming years and we welcome you to enquire on how to become our distributors for Malaysia and overseas.
Contact us if you are interested to market our products.
The Future of TYT – into the 21st century and beyond
Ghee and June brought more innovation into the business by starting a modern production facility called Hong Yang Hoo Pharma Sdn Bhd in the industrial area of Batu Maung, Penang. The facility uses fully automated production machinery to ensure strictest conformance to quality and hygiene in all its herbal products for their consumers.
In 1997, their factory acquired the traditional GMP (Good Manufacturing Practice) certificate from the Malaysian National Pharmaceutical Control Bureau (BPFK). Their TYT Herbal Medicated Oil was registered with BPFK the year the Malaysian Health Ministry made it compulsory for all traditional medical products to be registered. In 2006, their products received the HALAL certification from JAKIM Malaysia.
We hope to carry this legacy of our forefathers into the next 60 years and beyond.
All our products are certified HALAL by JAKIM.
Store support hours
Su & PH: closed
Where to buy
Find a store near you.
Hong Yang Hoo T.Y.T. Sdn Bhd
Hong Yang Hoo Pharma Sdn Bhd