One family, three generations, and an unwavering
Commitment To Quality.
How It Began
From Herbal Formula To Business
60 years ago, an enterprising young man named Choo Boon Hock obtained a herbal formula from his mother, Madam Ooi Kim Sow. At that time, Madam Ooi was a well-known and much trusted Chinese physician in Penang and everyone knew her as “Ka Chow Chim”.
The herbal formula had been passed down to Madam Ooi from her forefathers generations before, as she’d come from a long line of physicians in Anhui Fong Yang district of China. Using this precious formula given by his mother, Boon Hock decided to concoct a herbal oil to heal common ailments.
Three Generations In The Making
Boon Hock began peddling this herbal remedy with his eldest son, Boo Teong. First they sold this herbal oil to their neighbours, friends and relatives. Soon, everyone was talking about this special oil and asking for more as the herbal oil was truly effective for healing everyday aches and pains.
The elder Choo decided to officially begin business in 1957 by producing the herbal concoction in small batches out of his humble home and selling this traditional liniment to Chinese medical halls in Penang and most of the northern states such as Kedah and Perlis.
The company today
His business had prospered to the point where he could start his own shop on Beach Street (the shop still exists today, the road is now called Lebuh Pantai). The elder Choo named his shop Hong Yang Hoo Teow Yang Tong, so named after his mother and where the herbal formula came from.
Today, the shop has been renamed Hong Yang Hoo T.Y.T. Sdn Bhd. The business is now managed by the third Choo generation, namely Boon Hock’s grandchildren, Ghee and June.
Celebrating our journey.
Celebrating our journey.
Celebrating our journey.
65 years ago
Our Formula
Choo Boon Hock received the original oil recipe, powder and massage techniques. The elder Choo began selling his herbal concoction to Chinese medical halls in Penang, Kedah, and Perlis in 1957 from his humble house.
1960
The Beginning
Elder Choo was able to open his own shop on Beach Street (the shop still exists today, the road is now called Lebuh Pantai). He named his shop Hong Yang Hoo Teow Yang Tong after his mother and where the herbal formula came from.
1994
Growth of TYT
Ghee and June took over the leadership of TYT. During this time, June saw that more and more women felt stressed about not being able to take baths during confinement. She saw her Malay lady friends were able to take baths immediately after delivery using the herbal water prepared by their mums. This was when they started to diversify products to include confinement care.
1997
Incorporation
Hong Yang Hoo Pharma Sdn Bhd was incorporated and headquartered in Penang, to manufacture the products in a factory environment with GMP standards.
1999
Growing Bigger
TYT opened its first manufacturing factory and obtained the first GMP certificate (Pengilang).
2003
New Image
The company undertook a re-branding exercise. It changed its logo from Double Swords to TYT.
2006
Consumer Trust
TYT Herbal Medicated Oil was awarded the HALAL certification by JAKIM Malaysia and received approval from the Ministry of Health, Malaysia.